Having a good-looking website is imperative to your business. Not only does users like good-looking websites, but it also helps retain them more. According to UXCam, 53% of users say that poor aesthetics is the reason they won’t return to a website.
Below are some reasons why you should have an excellent looking website:
The Website Brings Visibility
A well-designed and well-managed business website is a great marketing tool. It brings you significant visibility and strengthens your brand image.
Also, a good liking website is a real source of information about your business. It allows you to present yourself, to tell your story, your values, your vision, but also your professional experience.
Through your website, you will also be able to stand out from the competition thanks to a detailed presentation of your products and services and the use of persuasive sales arguments.
To increase the visibility of your website, you can use as levers: natural referencing, local referencing on Google applications, the creation of AdWords advertising campaigns, and advertising on social networks.
Interaction With Your Customers And Prospects
No more calling or going to the point of sale to answer questions. The website allows you to interact with your customers instantly. Take the example of an online questionnaire. In addition to satisfying your customers by providing them with a quick response, you will use it to gather valuable information.
A Good Looking Website Builds Trust
Your prospects are searching for you on the Internet. Testimonials from your customers are a great way to convince them of your expertise and your professionalism.
Not having a website at all or having an unattractive one will create a feeling of uncertainty. Similarly, it will not take more than a few seconds for the user to get a bad idea of your company if your website isn’t attractive.
Conversely, a well-made website with precise and up-to-date information, refined design, and optimized ergonomics will give a professional image of your business. With a good-looking website, your business may even appear larger and more established than it is.
A Cheap Advertising Channel
Advertising is all about creating great visuals. A well-designed, well-referenced website will be just as effective, if not more so, than an advertisement in the paper press, on the radio, or on television. First of all, your target will be more precise, advertising costs will be lower, and you will measure the return on investment with specialized software. Another advantage is that, unlike other media where for each action you have to create a specific advertisement, promotion on your website is done in a few clicks. Also, you can use elements already used for previous campaigns.
Are You In For a Good-Looking Website?
Having a website with an excellent user interface can boost your business significantly. It helps generate more leads and converting leads to sales as well. At Swan Media, I provide affordable small business website design services. It will help set a great business image and attract more prospects to your business. Get in touch with me today!